I’m so glad you found me.

Multidisciplinary art director & designer with a love of smart ideas and an eye for pixel perfection. I’ve worked with a variety of clients (from Fortune 100 companies to small start-ups) and although my skill set is extensive, my strengths include brand identity, creative strategy, environmental design, UX/UI, photography, content creation, video production and digital marketing analytics.

Before I built brands, I created spaces and buildings (please request a resume for the full story). I believe great design is smart strategy meeting beautiful execution. I’m a passionate designer who truly enjoys the process of finding unique solutions to creative challenges and I’m love how design can solve complex social problems by becoming a catalyst for positive change. I believe that hard work pays off, the details make the design, and that we create the reality in which we live. My inspiration — in my work and in life — comes from backpacking mountain trails, ocean swims, studying great architecture, jumping off lakeside docks, listening to good music, photography, cooking, traveling and keeping a curious, open mind.

Awards

2018 American Advertising Awards
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

2017 MarCom Awards
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

2017 LACP Awards
Silver | GE Renewable Energy – Digital Story

2017 IABC Golden Flames
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

2017 American Advertising Awards
Silver | CSM Bakery Solutions – Interactive Screen

2016 IABC Golden Flames
Gold | Atlanta Symphony Orchestra – Social Media Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

2016 US International Film & Video Festival
Silver | NC Diabetes & Heart Disease Prevention

2016 American Advertising Awards
Bronze | MusicLoon Logo & Identity

Skills and Software

DESIGN | InDesign, Illustrator, Photoshop

WEB | Dreamweaver, WordPress

MOTION | After Effects, Flash, Edge Animate, Premiere Pro

3D | Cinema 4D, AutoCAD, SketchUp, Home Designer Pro

CODE | HTML, CSS, SASS, Javascript, jQuery, Python, PHP, xCode 8, Swift 3

PROTOTYPE | Sketch, InVision, Adobe XD

MARKETING | Google Analytics, Google AdWords, HubSpot, Vertical Response, MailChimp, Constant Contact, Social Media Management, Email Campaigns

PHOTO | Lightroom, Retouching, Art Direction, Styling

EVENTS | Planning, Coordination, Styling

OFFICE | Word, Excel, PowerPoint 2016

Education

Savannah College of Art & Design
M.A. | Advertising Design
Courses | Graphic Design, Photography

Harvard University
Courses | Web Dev, Animation, UX/UI

Georgia Institute of Technology
B.S. | Business — Marketing, Strategy & Innovation

If you’re interested in working together or just want to reach out, message me below!

error: © Copyright 2015 Cassidy Herrold