Ego is simply an idea of who you are that you carry around with you.

What is Ego?

Ego, an emerging luxury fashion brand for men and women, is launching its first fragrance collection. The company, founded in 2007, is headquartered in Cannes, France. The company is quickly becoming well-known amongst notable public figures and has been receiving more media attention. The board believes this would be the ideal time to enter the fragrance market. The fragrance collection will include two separate products (men and women) and there will be subtle differences in each of the scents. With exotic oil extracts from the narcissus flower, the fragrances will also help calm nerves and release tension for an increase in confidence and clarity for reflection.

How is Ego Unique?

Ego is inspired by a lifestyle & an attitude. A mindset that success is everything, ambition is required along with a “never back down” mentality. A lifestyle that reflects timeless tradition, classic sophistication and a refined life path. Ego is the confidence that every person wishes they had but very few possess. The ability to view oneself with value and respect. An exclusively strong sense of self.

Brand Persona

Ego is confidence and self-esteem. Ego is sure of itself, optimistic and innovative and always looking to allow people to express their individuality. Ego is inspired by a lifestyle & an attitude. An attitude that success is everything, ambition is a requirement and a never back-down mentality. A lifestyle that reflects timeless tradition and classic sophistication. Ego is the confidence that every person wishes they had but very few possess; an exclusively strong sense of self. We do not sacrifice our style or culture to trends. Ego is not a fad, but rather is classic and timeless with good upbringing. Ego is savvy, educated, witty. It is youthful in its never-ending drive for perfection and success. With a touch of attitude yet always classy, Ego is ambitious and always looking to challenge all competitors.

BRAND VOICE

  • Confident
  • Optimistic
  • Ambitious
  • Sophisticated
  • Intelligent
  • Timeless
  • Savvy
  • Progressive
  • Competitive
Bottle Inspiration

Classic typography, gold and embossed features make this bottle feel timeless.

Old World feel from the intricate emblem and the direct name makes this fragrance seem confident.

The silver and gray tone are timeless and sophisticated.

Ombre coloring adds dramatic effect and the gold on the label and top make the bottle feel wealthy.
VALS* Analysis: Innovators

Resources

High resources and high income, this group is successful, sophisticated and with high self-esteem.

Culture

Purchases reflect a cultured sense of taste and they enjoy upscale and niche products.

Image

They enjoy luxury goods because it expresses their individuality & taste rather than status/power.

* VALS (“Values and Lifestyles”) is a proprietary research methodology used for psychographic market segmentation.
Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

Innovators are successful, sophisticated, take-charge people with high self-esteem.

Behind the Logo
error: © Copyright 2015 Cassidy Herrold