After several acquisitions over the past two decades,
CSM Bakery Solutions wanted to redefine the brand identity
of their subsidiary brand in North America, Brill.
By standardizing the elements used for brand development,
including brand architecture, guidelines, and sales collateral,
I created a distinct brand identity for Brill while clearly defining
its relationship with the parent company, CSM Bakery Solutions.
R 41 G 64 B 139 | C 100 M 80 Y 00 K 05 | WEB #29408b | PMS #280C
R 232 G 157 B 00 | C 00 M 36 Y 100 K 08 | WEB #e89d00 | PMS #131C
R 214 G 105 B 15 | C 12 M 69 Y 100 K 02 | WEB #d6690f | PMS #717C
R 199 G 155 B 114 | C 22 M 39 Y 62 K 01 | WEB #c79b72 | PMS #728C
R 164 G 208 B 219 | C 35 M 06 Y 11 K 00 | WEB #a4d0db | PMS #551C
R 64 G 79 B 105 | C 81 M 67 Y 38 K 22 | WEB #404f69 | PMS #7545C
CSM Bakery Solutions is the baking industry’s international leader, producing a broad range of products for customers in more than 100 countries. Headquartered in Atlanta, Georgia, CSM offers a broad, innovative portfolio of premium quality bakery ingredients, finished products and services for retail and foodservice markets as well as artisan and industrial bakeries.
CSM wanted to refresh the branding for their hero brands in North America and standardize the components used for brand development. The goal of this project was to develop the Brill brand standards, brand compass, and brand expression to better support current initiatives and the expansion into new channels and new cross-category initiatives.
National supermarket chains & foodservice seeking world-class quality, convenience and labor-savings. A partner to help generate sales by providing unique ideas & support.
Creative Director, Designer
Illustrator, InDesign, Photoshop, Dreamweaver
Brand Identity, Visual Identity System, Sales & Marketing Materials, Business Cards, Website, Brand Video, Brand Launch Kit