CENTRAL ATLANTA PROGRESS

The Client

CAP/ADID serves as the transportation management association (TMA) for Downtown Atlanta. In this capacity, CAP/ADID works with commuters and employer/property management partners to develop and deploy education and outreach practices aimed at promoting alternative transportation (options other than driving alone), which thereby reduces congestion and improves air quality.

The Goal

Generate awareness and encourage commuters to take public/alternative transportation

Roles

Designer, Art Director

Key Team Members

Michael Neff — Design Director
Kris Johnson — Producer

Software/Skills

Photoshop, InDesign

Deliverables

Print Ads, Digital Ads, Billboard Ads, Bus Kiosk Ads, Postcards