CSM Bakery Solutions

Brand Experience and Environmental Design

Interactive Screen in Lobby

CSM Lobby

Tagline over the Customer Experience Center doors

3D Typography Wall

3D Typography Wall

3D Typography Wall

Employee Break Room

Baking Pan Wall Art

Rolling Pin Privacy Screen

3D Typography Wall

Interior — Second Floor

3D Conference Room Word Clouds

3D Conference Room Word Clouds

3D Conference Room Word Clouds

3D Conference Room Word Clouds

3D Conference Room Word Clouds

Abstract Typography Conference Room — CSM Blue

Abstract Typography Conference Room — CSM Green

Abstract Typography Conference Room — CSM Gold

Employee Stairwell

Employee Stairwell

Interior — Second Floor

Office Interior

The Client

CSM Bakery Solutions is the baking industry’s international leader, producing a broad range of products for customers in more than 100 countries. Headquartered in Atlanta, Georgia, CSM offers a broad, innovative portfolio of premium quality bakery ingredients, finished products and services for retail and foodservice markets as well as artisan bakeries.

The Project

Utilizing graphic and three-dimensional design, I created engaging branded environments that connect the CSM story with their employees, vendors and clients to make a meaningful and lasting impression.

Roles

Art Director, Environmental Graphic Designer, Brand Designer

Software/Skills

Illustrator, InDesign

Key Partners

Architect: Gensler
Lead Contractor: Leapley Construction

error: © Copyright 2015 Cassidy Herrold