The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
While Coke has long hosted on-site Blood Drives with the Red Cross, this pivot was their first virtual blood drive. We were tasked to create a digital campaign leveraging the American Red Cross virtual blood drive platform, “SleevesUp”.
Employees visit the custom microsite, click the “pledge to give blood” button and schedule an appointment online at a convenient Red Cross blood donation location.
To drive awareness of Every Drop Counts virtual blood drive and inspire employees to give blood.
Art Director, Graphic Designer
Illustrator, InDesign, Photoshop
Brand Identity, Social Media Graphics & Banners, Iconography