A Digital Fundraising Campaign Partnering with the American Red Cross
Event Logo Design
Digital Campaign
Social Content
The Client
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.
The Ask
While Coke has long hosted on-site Blood Drives with the Red Cross, this pivot was their first virtual blood drive. We were tasked to create a digital campaign leveraging the American Red Cross virtual blood drive platform, “SleevesUp”.
How it Works
Employees visit the custom microsite, click the “pledge to give blood” button and schedule an appointment online at a convenient Red Cross blood donation location.
Creative Opportunity
To drive awareness of Every Drop Counts virtual blood drive and inspire employees to give blood.
Roles
Art Director, Graphic Designer
Software/Skills
Illustrator, InDesign, Photoshop
Deliverables
Brand Identity, Social Media Graphics & Banners, Iconography