Every Drop Counts

A Digital Fundraising Campaign Partnering with the American Red Cross

Event Logo Design

Digital Campaign

Social Content

The Client

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

The Ask

While Coke has long hosted on-site Blood Drives with the Red Cross, this pivot was their first virtual blood drive. We were tasked to create a digital campaign leveraging the American Red Cross virtual blood drive platform, “SleevesUp”.

How it Works

Employees visit the custom microsite, click the “pledge to give blood” button and schedule an appointment online at a convenient Red Cross blood donation location.

Creative Opportunity

To drive awareness of Every Drop Counts virtual blood drive and inspire employees to give blood.


Art Director, Graphic Designer


Illustrator, InDesign, Photoshop


Brand Identity, Social Media Graphics & Banners, Iconography

error: © Copyright 2015 Cassidy Herrold