GE Pristina

A Video Highlighting the Senographe Pristina Mammography System

The Client

General Electric (GE) is an international digital industrial company, evolving the industry with software-defined machines and solutions that are connected, responsive and predictive. GE’s primary industries include power & energy generation, transmission and distribution.

The Project

In preparation for the annual RSNA trade show (one of the world’s largest healthcare trade shows), GE Healthcare needed a compelling video to officially launch the latest innovation in mammography technology: the Senographe Pristina. This video needed to highlight the collaborative effort between radiologists, technologists, and women in developing a new mammography machine that drastically improves the overall experience — from radiologists’ confidence in diagnosing to providing the most comfortable performance for women.


Healthcare professionals, specifically mammography technicians, radiologists, and OBGYN physicians


Art Director, Designer


Promotional Video for Product Launch

error: © Copyright 2015 Cassidy Herrold