A Video Highlighting the Senographe Pristina Mammography System
The Client
General Electric (GE) is an international digital industrial company, evolving the industry with software-defined machines and solutions that are connected, responsive and predictive. GE’s primary industries include power & energy generation, transmission and distribution.
The Project
In preparation for the annual RSNA trade show (one of the world’s largest healthcare trade shows), GE Healthcare needed a compelling video to officially launch the latest innovation in mammography technology: the Senographe Pristina. This video needed to highlight the collaborative effort between radiologists, technologists, and women in developing a new mammography machine that drastically improves the overall experience — from radiologists’ confidence in diagnosing to providing the most comfortable performance for women.
Audience
Healthcare professionals, specifically mammography technicians, radiologists, and OBGYN physicians
Roles
Art Director, Designer
Deliverables
Promotional Video for Product Launch