General Electric (GE) is an international digital industrial company, evolving the industry with software-defined machines and solutions that are connected, responsive and predictive. GE’s primary industries include power & energy generation, transmission and distribution.
In preparation for the annual RSNA trade show (one of the world’s largest healthcare trade shows), GE Healthcare needed a compelling video to officially launch the latest innovation in mammography technology: the Senographe Pristina. This video needed to highlight the collaborative effort between radiologists, technologists, and women in developing a new mammography machine that drastically improves the overall experience — from radiologists’ confidence in diagnosing to providing the most comfortable performance for women.
Healthcare professionals, specifically mammography technicians, radiologists, and OBGYN physicians
Art Director, Designer
Promotional Video for Product Launch