GE Electricity 101

An Illustrated Animation on Electricity Generation

Custom Illustrations


The script and sequence of designs were presented as a storyboard so that the client could approve each frame planned for the final animation.

The Client

General Electric (GE) is an international digital industrial company, evolving the industry with software-defined machines and solutions that are connected, responsive and predictive. GE’s primary industries include power & energy generation, transmission and distribution.

The Project

Create a short, animated video (3-5 mins) highlighting the process of power generation (electricity) for sharable, digital content to be posted on GE’s YouTube channel.


Designer, Art Director




Hand-drawn video explaining the process of electricity generation

Key Team Members

Adrianne Maros — Producer

Tim Sheehan — Animator

error: © Copyright 2015 Cassidy Herrold