An Integrated Bilingual Campaign Promoting Healthy Living
Print Ad
Print Ad
Print Ad
Banner Ad
English | 300px x 600px
Banner Ad
Spanish | 300px x 600px
Banner Ad
English | 728px x 90px
Banner Ad
Spanish | 728px x 90px
The Project
North Carolina Department of Health & Human Services needed an ad campaign in both English and Spanish that promoted healthy behaviors and increased participation in diabetes and heart disease prevention programs. The campaign focused on creating consumer demand for the CDC-recognized Diabetes Prevention Program through increased awareness of risk factors associated with diabetes and heart disease, specifically highlighting behavior changes and the benefits of these lifestyle change programs.
Roles
Art Director, Designer
Key Team Members
Stephen Pruitt — Executive Producer
Kris Johnson — Senior Producer
Chloé Demeunyck— Associate Producer
Michael Neff — Design Director
Software/Skills
InDesign, Photoshop
Deliverables
Video Spot, Print Ads, Digital Banners, Outdoor
Awards
2016 IABC Golden Flames | Gold Winner
2016 US International Film & Video Festival | Silver Winner