NC Diabetes & Heart Disease

An Integrated Bilingual Campaign Promoting Healthy Living

Print Ad

Print Ad

Print Ad

Banner Ad

English | 300px x 600px

Banner Ad

Spanish | 300px x 600px

Banner Ad

English | 728px x 90px

Banner Ad

Spanish | 728px x 90px

The Project

North Carolina Department of Health & Human Services needed an ad campaign in both English and Spanish that promoted healthy behaviors and increased participation in diabetes and heart disease prevention programs. The campaign focused on creating consumer demand for the CDC-recognized Diabetes Prevention Program through increased awareness of risk factors associated with diabetes and heart disease, specifically highlighting behavior changes and the benefits of these lifestyle change programs.


Art Director, Designer

Key Team Members

Stephen Pruitt — Executive Producer
Kris Johnson — Senior Producer
Chloé Demeunyck— Associate Producer
Michael Neff — Design Director


InDesign, Photoshop


Video Spot, Print Ads, Digital Banners, Outdoor


2016 IABC Golden Flames | Gold Winner
2016 US International Film & Video Festival | Silver Winner

error: © Copyright 2015 Cassidy Herrold