Creative Cass | Love is Love is Love
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“Love is Love is Love” Campaign

The Client

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

The Project

For the 13th consecutive year, The Coca-Cola Company received a 100% rating from the Human Rights Campaign based on an in-depth analysis of workplace policies and practices for lesbian, gay, bisexual, transgender and queer (LGBTQ) employees. To achieve a perfect score, companies must have fully inclusive equal employment opportunity policies, provide equal employment benefits, demonstrate their commitment to equality publicly and exercise responsible citizenship.

To celebrate the partnership between The Coca-Cola Company and the Human Rights Campaign, I was asked to create an animated :05 bumper spot and print ad. This project involved strategic and creative consultation, graphic design, and animated videos. I was honored to support The Coca-Cola Company in creating the “Love is Love is Love” campaign and it was creatively inspiring to be part of such a powerful and meaningful message.

Roles

Art Director, Designer

Software/Skills

Illustrator, InDesign, After Effects

Deliverables

Animated :05 Bumper and Print Ad

error: © Copyright 2015 Cassidy Herrold