Todos Medical

An Integrated Branding Campaign for an In Vitro Diagnostics Company

Headquartered in Rehovot, Israel, Todos Medical is an in vitro diagnostics company focused on the development of novel blood tests for the early detection of cancer and neurodegenerative disorders, such as Alzheimer’s Disease, and the distribution of comprehensive solutions for COVID-19 screening.

After a recent acquisition, Todos Medical wanted to refresh its brand identity. By standardizing the components used for brand development, including brand guidelines and sales collateral, I created a distinct visual identity for Todos Medical.

THE LOGO

The Todos Medical logo includes three elements: the wordmark and the helix icon.

BRAND GUIDELINES

Visual Identity System

COLOR PALETTE

R 41 G 64 B 139 | C 100 M 80 Y 00 K 05 | WEB #29408b | PMS #280C

R 232 G 157 B 00 | C 00 M 36 Y 100 K 08 | WEB #e89d00 | PMS #131C

R 214 G 105 B 15 | C 12 M 69 Y 100 K 02 | WEB #d6690f | PMS #717C

R 199 G 155 B 114 | C 22 M 39 Y 62 K 01 | WEB #c79b72 | PMS #728C

R 164 G 208 B 219 | C 35 M 06 Y 11 K 00 | WEB #a4d0db | PMS #551C

SALES SHEET

A Todos Medical branded sales sheet template helps to create a cohesive product portfolio.

WEBSITE
VIDEO: CLIENT CASE STUDY
The Client

Todos Medical Ltd. is an in vitro diagnostics company focused on the development of novel blood tests for the early detection of cancer and neurodegenerative disorders, such as Alzheimer’s Disease, and the distribution of comprehensive solutions for COVID-19 screening.

Project Objective

Todos Medical wanted to refresh their corporate branding and standardize the components used for brand development. The goal of these projects was to develop the Todos Medical brand standards and visual guidelines to better support current initiatives and the expansion into new channels and new cross-category initiatives.

Target Audience

Medical professionals and patients seeking world-class, innovative testing solutions and testing partners aiming to increase testing turnaround times and throughput.

Role

Creative Director, Designer

Software/Skills

Illustrator, InDesign, Photoshop, Dreamweaver, HubSpot

Deliverables

Logo Design, Visual Identity System, Sales Materials, HubSpot Website, Email Campaigns, eSignatures, Videos, Digital Ads

error: © Copyright 2015 Cassidy Herrold