Todos Medical

Headquartered in Rehovot, Israel, Todos Medical is an in vitro diagnostics company focused on the development of novel blood tests for the early detection of cancer and neurodegenerative disorders, such as Alzheimer’s Disease, and the distribution of comprehensive solutions for COVID-19 screening.

After a recent acquisition, Todos Medical wanted to refresh its brand identity. By standardizing the components used for brand development, including brand guidelines and sales collateral, I created a distinct visual identity for Todos Medical.

R 41 G 64 B 139 | C 100 M 80 Y 00 K 05 | WEB #29408b | PMS #280C

R 232 G 157 B 00 | C 00 M 36 Y 100 K 08 | WEB #e89d00 | PMS #131C

R 214 G 105 B 15 | C 12 M 69 Y 100 K 02 | WEB #d6690f | PMS #717C

R 199 G 155 B 114 | C 22 M 39 Y 62 K 01 | WEB #c79b72 | PMS #728C

R 164 G 208 B 219 | C 35 M 06 Y 11 K 00 | WEB #a4d0db | PMS #551C

The Client

Todos Medical Ltd. is an in vitro diagnostics company focused on the development of novel blood tests for the early detection of cancer and neurodegenerative disorders, such as Alzheimer’s Disease, and the distribution of comprehensive solutions for COVID-19 screening.

Project Objective

Todos Medical wanted to refresh their corporate branding and standardize the components used for brand development. The goal of these projects was to develop the Todos Medical brand standards and visual guidelines to better support current initiatives and the expansion into new channels and new cross-category initiatives.

Target Audience

Medical professionals and patients seeking world-class, innovative testing solutions and testing partners aiming to increase testing turnaround times and throughput.

Role

Creative Director, Designer

Software/Skills

Illustrator, InDesign, Photoshop, Dreamweaver, HubSpot

Deliverables

Logo Design, Visual Identity System, Sales Materials, HubSpot Website, Email Campaigns, eSignatures, Videos, Digital Ads