Empowering the entrepreneur within to REACH FOR THE STARS
About creative cass
Hi, I'm cassidy!
For more than 15 years, I’ve created branded experiences and mentored amazing creative teams. I’ve worked with a variety of clients and my strengths include brand identity, creative strategy, content creation, graphic design, video production, and marketing. As a creative director, I thoughtfully distill your vision and translate it into an unforgettable brand experience.
Meet cassidy
My goal is to help you tell your story and amplify your brand through meaningful and strategic design.
my mission is to...
moments of optimism and happiness
brands that inspire lasting belief
people through raw, heartfelt stories
value and make a difference
the soul of your business
capture
create
connect
build
inspire
so, how did I get here?
After learning AutoCAD and taking all the drafting courses offered at my high school, I decided to pivot to marketing and advertising in college, focusing instead on building brands rather than skyscrapers.
Somewhere along the way, I molded myself, people pleased, and lost sight of my identity — and similar to most people at the brink of 30 years old, I suddenly felt like I was missing something. Despite the picture of “success,” I still did not see myself as the expert and there was a part of me that felt misaligned and out of place. After spending a lot of time doing what I thought someone else wanted me to do, I realized my “why” wasn't driving my business. Tired of running in circles, I finally decided to face my self-limiting beliefs head on - that I wasn't "creative enough" or "business savvy enough"...crazy, eh?!
building brands
Growing up, I was determined to become an architect and I would pour myself over floor plans and architectural design magazines.
The 6-year-old me who spent hours drawing my dream home...
The 19-year-old me who spent hours designing my friends' MySpace profiles...
The 23-year old me who spent hours creating curated experiences as a wedding planner...
Are all the same person that I am today — just older, wiser, probably a lot more laid back and definitely a bit more stylish. And that girl has always felt the most alive...
I just had to look deep inside myself and follow those breadcrumbs in my life that led me to where I am today.
bringing ideas to life & helping others thrive
my "why"
I'm passionate about helping entrepreneurs feel less alone in business and redefining what success, freedom, and life balance can look like. Getting to know you, weaving in stories and making a difference by building empowering brands brings a spark to my life that is brighter than ever.
This is why, now, as a brand and website designer based in Washington DC, I want to help you do the same. To me, branding is about becoming who you are meant to be all along and allowing yourself to step into your potential. That's where the magic happens - so I want to hear all of your ambitions, goals, and dreams as we carve out this new beginning for you. Together, we’ll uncover what makes you stand out, while giving your brand that wow factor that will inspire your audience and propel your business forward.
