Creative Cass | About
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I’m so glad you found me.

My name is Cassidy. I am a multidisciplinary creative director, designer, and brand storyteller with a love of smart ideas and an eye for pixel perfection. For over 15 years, I’ve created award-winning experiences for my clients and mentored amazing creative teams. I’ve worked with a variety of clients (from Fortune 100 companies to small start-ups) and my strengths include brand identity, creative strategy, content creation, graphic design, video production, and digital marketing.

As a creative director, it is my responsibility to thoughtfully distill the client’s vision and translate it into an unforgettable brand experience. Good design is good storytelling, and our most authentic connections come from powerfully conveyed emotions. I find my greatest inspiration in the raw, heartfelt stories that each of us has at our core.

As a passionate advocate for justice, authenticity, and exploration, I believe smart communication can be a catalyst for real change. In my spare time, I love documenting my adventures, pretending to be an interior designer, laughing at the antics of my dog, and volunteering for organizations that empower and inspire hope.

Skills and Software

Design: InDesign, Illustrator, Photoshop, Adobe XD, Sketch, InVision, Cinema 4D, AutoCAD, SketchUp

Code: Dreamweaver, WordPress, HTML, CSS, SASS, jQuery, Javascript, Python, xCode 8, Swift 3

Motion: After Effects, Premiere Pro, Flash, Edge Animate

SEO/SEM: Google Analytics, Google AdWords

Marketing: Adobe Campaigns, MailChimp, Constant Contact, HubSpot, Vertical Response, Social Strategy

eCommerce: Shopify, Amazon Seller

Research: Prototyping, Wireframing, Storyboarding, VALS/Personas, User Flow, Testing, Interviews, Surveys

Photography: Lightroom, Retouching, Prop Styling

Education

Savannah College of Art & Design
M.A. | Advertising Design
Graduate Courses | Graphic Design, Photography

Harvard University – Extension
Graduate Courses | UX/UI, Web Design, Animation

Georgia Institute of Technology
B.S. | Business — Marketing, Strategy & Innovation

Affiliations

Junior League of Washington
Assistant Council Director • Communications & PR Council
Graphic Design Chair • Communications & PR Council

Daughters of the American Revolution
Corresponding Secretary • Former Librarian

National Trust for Historic Preservation

Empower Women

The One Club

CERTIFICATIONS
Awards & Recognition

2021 MarCom Awards
Gold | The Coca-Cola Company – Growth Strategy
Gold | Artera – Branding & Website

2021 Hermes Creative Awards
Gold | Artera – Branding & Website
Gold | The Coca-Cola Company – Social Content

2021 American Advertising Awards
Gold | Artera – Branding & Website

2021 MUSE Awards
Gold | Artera – Branding & Website

2020 Hermes Creative Awards
Platinum | The Coca-Cola Company – Quarterly Earnings
Gold | The Coca-Cola Company – Love is Love is Love

2019 MarCom Awards
Platinum | GE Healthcare – Pristina
Gold | The Coca-Cola Company – Quarterly Earnings

2019 IABC Golden Flames
Gold | The Coca-Cola Company – Quarterly Earnings
Silver | GE Healthcare – Pristina

2019 Telly Awards
Silver | GE Healthcare – Applied Intelligence
Bronze | Raytheon – Toys for Tots Lobby Animations
Bronze | Raytheon – Cyber 6

2018 MarCom Awards
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign

2018 Telly Awards
Silver | GE Healthcare – The Future of X-Ray

2018 IABC Golden Flames
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray

2018 American Advertising Awards
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

2017 MarCom Awards
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

2017 LACP Awards
Silver | GE Renewable Energy – Digital Story

2017 IABC Golden Flames
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

2017 American Advertising Awards
Silver | CSM Bakery Solutions – Interactive Screen

2016 IABC Golden Flames
Gold | Atlanta Symphony Orchestra – Social Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

2016 US International Film & Video Festival
Silver | NC Diabetes & Heart Disease Prevention

2016 American Advertising Awards
Bronze | MusicLoon Logo & Identity

A Few Clients I have been fortunate to work with:

Say hello. Let’s create together.

error: © Copyright 2015 Cassidy Herrold