Creative Cass | About
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I’m so glad you found me.

My name is Cassidy. I am a multidisciplinary art director & designer with a love of smart ideas and an eye for pixel perfection. For over 9 years, I’ve created award-winning experiences for my clients and mentored amazing creative teams. I’ve worked with a variety of clients (from Fortune 100 companies to small start-ups) and my strengths include brand identity, creative strategy, UX/UI, graphic design, photography, content creation, video production and digital marketing.

Skills and Software

Design: InDesign, Illustrator, Photoshop, Adobe XD, Sketch, InVision, Cinema 4D, AutoCAD, SketchUp

Code: Dreamweaver, WordPress, HTML, CSS, SASS, jQuery, Javascript, Python, xCode 8, Swift 3

Motion: After Effects, Premiere Pro, Flash, Edge Animate

Photography: Lightroom, Retouching, Prop Styling

SEO/SEM: Google Analytics, Google AdWords

Marketing: MailChimp, Constant Contact, HubSpot, Vertical Response, Social Strategy

Research: Prototyping, Wireframing, Storyboarding, VALS/Personas, User Flow, Testing, Interviews, Surveys


Savannah College of Art & Design
M.A. | Advertising Design
Courses | Graphic Design, Photography

Harvard University – Extension / Online
Courses | Web Dev, Animation, UX/UI

Georgia Institute of Technology
B.S. | Business — Marketing, Strategy & Innovation

Awards & Recognition

2018 MarCom Awards
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign

2018 IABC Golden Flames
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray

2018 Telly Awards
Silver | GE Healthcare – The Future of X-Ray

2018 American Advertising Awards
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray

2017 MarCom Awards
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious

2017 LACP Awards
Silver | GE Renewable Energy – Digital Story

2017 IABC Golden Flames
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch

2017 American Advertising Awards
Silver | CSM Bakery Solutions – Interactive Screen

2016 IABC Golden Flames
Gold | Atlanta Symphony Orchestra – Social Media Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention

2016 US International Film & Video Festival
Silver | NC Diabetes & Heart Disease Prevention

2016 American Advertising Awards
Bronze | MusicLoon Logo & Identity

A Few Clients I have been fortunate to work with:

If you’re ready to create something beautiful & meaningful together, message me below!

error: © Copyright 2015 Cassidy Herrold