My name is Cassidy. I am a multidisciplinary art director & designer with a love of smart ideas and an eye for pixel perfection. For over 9 years, I’ve created award-winning experiences for my clients and mentored amazing creative teams. I’ve worked with a variety of clients (from Fortune 100 companies to small start-ups) and my strengths include brand identity, creative strategy, UX/UI, graphic design, photography, content creation, video production and digital marketing.
Skills and Software
Design: InDesign, Illustrator, Photoshop, Adobe XD, Sketch, InVision, Cinema 4D, AutoCAD, SketchUp
Code: Dreamweaver, WordPress, HTML, CSS, SASS, jQuery, Javascript, Python, xCode 8, Swift 3
Motion: After Effects, Premiere Pro, Flash, Edge Animate
Photography: Lightroom, Retouching, Prop Styling
SEO/SEM: Google Analytics, Google AdWords
Marketing: MailChimp, Constant Contact, HubSpot, Vertical Response, Social Strategy
Research: Prototyping, Wireframing, Storyboarding, VALS/Personas, User Flow, Testing, Interviews, Surveys
Education
Savannah College of Art & Design
M.A. | Advertising Design
Courses | Graphic Design, Photography
Harvard University – Extension / Online
Courses | Web Dev, Animation, UX/UI
Georgia Institute of Technology
B.S. | Business — Marketing, Strategy & Innovation
CERTIFICATIONS
Affiliations
Awards & Recognition
2018 MarCom Awards
Platinum | GE Healthcare – Applied Intelligence
Platinum | GE Healthcare – The Future of X-Ray
Gold | Brill – DecoPro Campaign
2018 IABC Golden Flames
Gold | Brill – Brand Identity
Gold | GE Healthcare – Applied Intelligence
Gold | GE Healthcare – The Future of X-Ray
2018 Telly Awards
Silver | GE Healthcare – The Future of X-Ray
2018 American Advertising Awards
Silver | GE Healthcare – Pristina Launch
Silver | GE Healthcare – The Future of X-Ray
2017 MarCom Awards
Platinum | CSM Bakery Solutions – Sales Experience
Platinum | CSM Bakery Solutions – Brand Design
Platinum | GE Healthcare – Pristina Launch
Gold | GE Power Services – Fleet 360
Gold | Newell Brands – Lobby Welcome Wall
Gold | CSM Bakery Solutions – Simplicious
2017 LACP Awards
Silver | GE Renewable Energy – Digital Story
2017 IABC Golden Flames
Gold | Newell Brands – Lobby Welcome Wall
Gold | GE Healthcare – Pristina Launch
2017 American Advertising Awards
Silver | CSM Bakery Solutions – Interactive Screen
2016 IABC Golden Flames
Gold | Atlanta Symphony Orchestra – Social Media Strategy
Gold | CSM Bakery Solutions – Interactive Screen
Gold | NC Diabetes & Heart Disease Prevention
2016 US International Film & Video Festival
Silver | NC Diabetes & Heart Disease Prevention
2016 American Advertising Awards
Bronze | MusicLoon Logo & Identity
A Few Clients I have been fortunate to work with:
