Central Atlanta Progress
Connect with Your City
The background
Central Atlanta Progress serves as the transportation management association (TMA) for Downtown Atlanta. In this capacity, CAP/ADID works with commuters and employer/property management partners to develop and deploy education and outreach practices aimed at promoting alternative transportation (options other than driving alone), which thereby reduces congestion and improves air quality.
We were asked to create a campaign to generate awareness and encourage commuters to take public/alternative transportation.
Services
Art Direction
Graphic Design
Print Ads
Digital Ads
Billboard Ads
Bus Kiosk Ads
Postcards
Awards
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Team
Cassidy Herrold — Creative Director
Michael Neff — Design Director
Kris Johnson — Producer
Final Video
Connect Downtown Logo
Billboard Ads
MARTA Entrance Wrap
Vending Machine Wrap
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