CSM Bakery Solutions

Building a Brand

The background

CSM Bakery Solutions is the baking industry’s international leader, producing a broad range of products for customers in more than 100 countries. Headquartered in Atlanta, Georgia, CSM offers a broad, innovative portfolio of premium quality bakery ingredients, finished products and services for retail and foodservice markets as well as artisan bakeries.

Utilizing graphic and three-dimensional design, we created engaging branded environments that connect the CSM story with their employees, vendors and clients to make a meaningful and lasting impression.

Services

Art Director
Environmental Graphic Designer
Brand Designer

Awards

2017 American Advertising Awards - Silver
2016 IABC Golden Flames - Gold

Team

Cassidy Herrold – Creative Director
Thom Gonyeau - Producer
Gensler – Architect
Leapley Construction – Lead Contractor

Utilizing graphic and three-dimensional design, we created engaging branded environments that connect the CSM story with their employees, vendors and clients to make a meaningful and lasting impression.

We created branded content for an 84" Interactive Touch Screen in the Lobby.

Utilizing three-dimensional typography, we created engaging branded environments that connect the CSM values with their employees and clients to make a asting impression.

We used vintage baking pans to create colorful installations throughout the lounge areas.

We created room dividers using vintage rolling pins to create working spaces within the larger office.

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hello@creativecass.com based in washington dc