
Ego Fragrances
Confidence in a Bottle

The background
The project was to develop and design a visual identity system, bottling/packaging and advertising for an emerging fragrance line.
Ego is confidence and self-esteem. An attitude that success is everything, ambition is a requirement and a never back-down mentality. A lifestyle that reflects timeless tradition and classic sophistication. Ego is the confidence that every person wishes they had but very few possess; an exclusively strong sense of self.
Services
Brand Naming
Brand Strategy
Brand Identity
Visual Identity System
Bottle & Packaging
Store Display
Awards
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Team
Cassidy Herrold - Creative Director

Final Logo Design

Final Packaging Design

The Fragrance Collection

Website Design

Store Display
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