GE Healthcare is the leading provider of medical imaging, monitoring, bio-manufacturing, and cell and gene therapy technologies.

We were tasked to develop a multi-media campaign to highlight Versana, a versatile and flexible ultrasound system designed to simplify medical professional workflows and improve clinical efficiency. We were also asked to provide campaign toolkits (i.e. social media posts, captions, and visual assets) to global market affiliates for market-specific messaging.