Burt’s Bees is a natural body and skincare company best known for their lip balms. However, they've expanded their product offerings to include hair care, such as shampoos and conditioner. The goal of this project was to increase brand awareness and more specifically boost awareness of the Burt’s Bees hair care collection. We designed an interactive iOS App, buzzing with Beauty Trends and Tips to connect with emerging audiences on social media.The app allowed users to connect via hairstyles, tips and tutorials. Users could upload photos and videos of their own hairstyles, or simply engage with other beauty influencers.

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